Customer Intelligence
Know Your Best Customers and Where to Find Them
See who’s driving performance, how they behave around your locations, and where to focus next.
What is Customer Intelligence?
Customer Intelligence is the process of turning raw customer data into a clear view of who your best customers are, where they live and how they behave. It links your internal sales data with external lifestyle, demographic, and behavioural markers to show you exactly which audiences drive your performance, and where they are concentrated in the real world.
Create a Deep, Data-Driven Understanding of Your Audience
Periscope® turns fragmented customer data into meaningful, high-value audience groups using powerful customer insight analytics. It goes beyond generic segments to uncover real habits, lifestyle traits and spending behaviours, helping you understand not just what people bought, but who they are.
By combining customer profiling with location context, Periscope® shows who is buying from you today, how they interact with your sites, where similar audiences can be found and how local behaviour can shape future growth.
The result is a more practical, place-aware view of Customer Intelligence.
Not just who and what
Adds where and how customers behave
Not reliant on past behaviour
Adds predictive and
real-world context
Not only channel-led insight
Builds a place-centric view of customer behaviour
Not limited to channel-only planning
Supports place-based
targeting and planning
Not based on static segments
Uses dynamic,
context-aware profiling
Not limited to existing customers
Finds where similar
audiences exist
Build Rich Profiles with Customer Insight Analytics
Periscope® applies rigorous customer insight analytics to uncover patterns in behaviour, preferences and engagement that lead to clear action. Instead of static segments, you get commercially useful customer profiles you can apply directly to campaign planning, site strategy and growth decisions.
Demographic Profiling
Enrich your customer data with income, household type, age, lifestyle and spending patterns.
Persona Segmentation
Identify audience types across Wealth and Life Stage groups to guide targeting and messaging.
Granular Profiling
Go beyond generic segments using over 300 characteristics or postcode-level overlays.
Reach the Customers Most Likely to Convert
By building structured customer profiles that blend demographics, lifestyle, geo-behaviour and engagement data to define your ideal customer, we help you model lookalikes. Having clear audience groups with commercial value at your disposal ensures your marketing spend and expansion plans are focused on areas with the highest concentration of your target audience.
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High-Value Area Targeting
Identify catchments that mirror your top-performing audiences, using catchment area analysis for smarter territory decisions.
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Persona-Based Campaign Planning
Tailor local marketing based on real audience traits and behaviour.
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Optimised Spend
Focus budget on areas most likely to convert — and track results to improve ROI.
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Customer Growth Opportunities
Use your strongest audience profiles to improve retention, increase engagement and identify similar areas with growth potential.
Case Study
Customer Intelligence in Action
Finding More High Value Customers Using Customer Intelligence
See how businesses are using Customer Intelligence to understand who their best customers are, where similar audiences exist and how to target growth more effectively. By combining customer, demographic and behavioural insight with geographic analysis, Periscope® helps teams focus marketing, improve acquisition and make more informed decisions.