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Footfall

Gain a clear picture of how and when people move through specific locations.

Overview

Footfall datasets help you understand how activity varies across locations, geographies and time periods. From monthly movement summaries to more detailed hourly, daily and day-of-week analysis, Periscope® can show where pedestrian and non-pedestrian activity is strongest, how movement patterns shift and how visitor behaviour can inform location decisions. Helping teams move beyond whether an area simply looks busy by understanding when, how and why movement patterns may affect performance.

Applications

Track movement patterns over time

analyse footfall by month across different locations and geographies.  

Compare how activity varies by place

assess where footfall is stronger, weaker or more concentrated across different time periods.

Layer movement data into local analysis

combine footfall with other datasets to explore visitor patterns and area dynamics. 

Datasets

  • Dynamic Footfall (Pedestrian) Summary by Month
  • Dynamic Footfall (Non-Pedestrian) Summary by Month

Footfall PLUS

  • Dynamic Footfall (Pedestrian) summary by hour from
  • June 2025, updated monthly <br>Dynamic Footfall (Non-Pedestrian) summary by hour from June 2025, updated monthly 
  • Dynamic Footfall (Pedestrian) summary by day from June 2025, updated monthly 
  • Dynamic Footfall (Non-Pedestrian) summary by day from June 2025, updated monthly 
  • Dynamic Footfall (Pedestrian) summary by day of week from June 2025, updated monthly 
  • Dynamic Footfall (Non-Pedestrian) summary by day of week from June 2025, updated monthly 
  • Visitor Analysis (Pedestrian) – View with associated demographics, where the visitors home locations are located 
  • Visitor Analysis (Non-Pedestrian) – View with associated demographics, where the visitors home locations are located 

See Where Movement Generates Opportunity

Use footfall data to understand how activity changes by place, time and visitor behaviour, then apply that insight to better location decisions.