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Periscope®
Periscope®
  • What We Do

    Location Intelligence

    Understand where demand exists, why locations perform differently and where to focus your next move with confidence.

    Customer Intelligence

    Identify your best customers, understand where similar audiences exist and target growth with greater precision.

    Territory Planning

    Design, test and refine territories that improve coverage, reduce overlap and support fairer growth across your network.

  • Licensing

    Select a Periscope Package

    Our packages are designed to support different levels of location planning, customer insight and territory analysis, so you can choose the right tools and data for your decisions.

  • Datasets

    View all Datasets

    Admin Boundaries

    Business

    Crime

    Demographics

    Disability

    Education

    Footfall

    Health and Fitness

    Housing

    International Plus

    Points of Interest

    Political Boundaries

    Postal

    Public Health

    Residential Census UK

    Retail

    Transport

    Workplace Census UK

  • Resources

    Blogs

    Case Studies

    Insights

    How to Use Customer Intelligence in Your Local Marketing Strategy

    Learn more
  • About

    About

    We support organisations across markets, helping teams make clearer decisions about where to grow, optimise and invest.

    Our Clients

    See how clients use Periscope® to support site selection, customer insight, territory planning and network growth.

    Newsletter

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  • Location Intelligence
  • Customer Intelligence
  • Territory Planning

Location Intelligence

Understand where demand exists, why locations perform differently and where to focus your next move with confidence.

Customer Intelligence

Identify your best customers, understand where similar audiences exist and target growth with greater precision.

Territory Planning Intelligence

Design, test and refine territories that improve coverage, reduce overlap and support fairer growth across your network.

What Is Customer Profiling? 6 Factors for Accurate Targeting

Learn more

How Burger King stole McDonald’s customers with geofencing marketing

How Greggs Supercharged Its Location Strategy

Location Planning: 5 Essential Data Sets for Success

  • Select a Periscope Package

Periscope® Packages

Our packages are designed to support different levels of location planning, customer insight and territory analysis, so you can choose the right tools and data for your decisions.

Contact Us

Discover how Location Insight could change your business

Contact us
  • Admin Boundaries
  • Business
  • Crime
  • Demographics
  • Disability
  • Education
  • Footfall
  • Health and Fitness
  • Housing
  • International Plus
  • Points of Interest
  • Political Boundaries
  • Postal
  • Public Health
  • Residential Census UK
  • Retail
  • Transport
  • Workplace Census UK

Admin Boundaries

Structure your analysis around recognised geographic boundaries.
Admin Boundaries

Business

Understand the commercial landscape around every location.
Business

Crime

Add local risk context to your location analysis.
Crime

Demographics

Profile local population behaviour with greater depth and confidence.
Demographics

Disability

Understand accessibility, support needs and local population context.
Disability

Education

Map education provision and student population by area.
Education

Footfall

Gain a clear picture of how and when people move through specific locations.
Footfall

Health and Fitness

Understand the distribution of health, leisure and fitness provision across local markets.
Health and Fitness

Housing

Use housing market data to strengthen local area profiling.
Housing

International Plus

Extend Location Intelligence into international market analysis.
International Plus

Points of Interest

Bring surrounding amenities and local features into every location review.
Points of Interest

Political Boundaries

Align analysis with recognised political and stakeholder geographies.
Political Boundaries

Postal

Use postcode geographies to organise, filter and compare locations.
Postal

Public Health

Map healthcare and care provision by area.
Public Health

Residential Census UK

Build a clear picture of local residents and household characteristics.
Residential Census UK

Retail

Understand the retail mix surrounding each location.
Retail

Transport

Assess the location access, connectivity and transport infrastructure in one view.
Transport

Workplace Census UK

Understand the working and daytime population context of an area.
Workplace Census UK

Contact Us

Discover how Location Insight could change your business

Contact us
  • Blogs
  • Case Studies
  • Insights

How to Use Customer Intelligence in Your Local Marketing Strategy

Learn more

How to Use Customer Intelligence in Your Local Marketing Strategy

Learn more

What Transaction Data Can Tell You About Your Customers

Footfall Analytics: What Is It and How Can It Help Your Business?  

Closing Locations: Is Profitability the Only Measure That Matters?

  • About
  • Our Clients
  • Newsletter

Location Intelligence Across Markets, Networks and Territories

We support organisations across markets, helping teams make clearer decisions about where to grow, optimise and invest.

Trusted by Organisations Making Location-led Decisions

See how clients use Periscope® to support site selection, customer insight, territory planning and network growth.

Contact Us

Discover how Location Insight could change your business

Contact us

Contact Us

Discover how Location Insight could change your business

Contact us

Contact Us

Discover how Location Insight could change your business

Contact us

Privacy Policy

Newgrove – Privacy notice

Newgrove Limited (“Newgrove”, “we”, “us”, “our”) is committed to preserving the privacy of all visitors to our website at www.periscopemapping.com and to protecting the personal data we process. This privacy notice explains how we collect, use, share and protect your personal data when you visit our website, contact us, or use our services.

By using this website, and where applicable by registering or submitting information through it, you acknowledge that you have read and understood this notice.

Who we are

Newgrove Limited is a company registered in England and Wales.

If you have any questions about this notice or how we use your personal data, you can contact us at:

  • Email: info@periscopemapping.com

Information we collect from you

We may collect and process the following types of personal data:

  • Contact details such as your name, job title, company name, email address, postal address and telephone number.
  • Account and order information, such as login details, billing information and records of the products or services you have purchased.
  • Communications, such as messages you post on the website and emails or letters you send to us.
  • Usage and technical data, such as IP address, browser type and version, time zone setting, operating system and information about how you use our website.

We may also receive personal data about you from third parties, such as your employer or colleagues, marketing partners, or publicly available sources (for example, professional networking sites and company websites).

If you choose to provide us with suggestions, ideas or other feedback that does not contain personal data, we may use this information to improve and develop our products and services without restriction and without payment to you. This does not affect how we handle your personal data, which is covered elsewhere in this notice.

How we use your information and lawful bases

We use your personal data for the following purposes:

  • To provide access to our website and deliver the products and services you request, including billing and customer support.
    • Lawful basis: performance of a contract and steps taken at your request before entering into a contract.
  • To manage our relationship with you, including contacting you where necessary about your orders or account and asking for feedback on our services.
    • Lawful basis: performance of a contract and our legitimate interests in running and improving our business.
  • To improve and develop our website, products and services, including analysing how visitors use the site.
    • Lawful basis: our legitimate interests in understanding how our site is used and improving it.
  • To send you marketing communications about products and services that may be of interest to you, where you have consented or where we are allowed to do so under applicable law (for example, in certain business‑to‑business contexts).
    • Lawful basis: consent or our legitimate interests in promoting our services.

You can withdraw your consent to marketing at any time by clicking the unsubscribe link in our emails or contacting us at info@periscopemapping.com.

We do not sell your personal data to third parties.

Disclosure of your information

We may share your personal data with:

  • Our group companies (if any), for internal administration and service delivery
  • Our trusted service providers who help us deliver our services (for example, hosting providers, email services, analytics tools and professional advisers)
  • Prospective or actual buyers or partners if we enter into a joint venture, sale or merger of all or part of our business

We require all third parties who process personal data on our behalf to respect the security of your data and to treat it in accordance with applicable data protection laws and our instructions.

We will not share, sell or distribute your personal data to third parties for their own marketing purposes unless we have your consent or are otherwise permitted to do so by law.

International transfers

If we transfer personal data outside the United Kingdom or the European Economic Area, we will ensure that appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses or other lawful mechanisms, to protect your information.

Cookies and similar technologies

Cookies are small text files placed on your device when you visit our website. We use the following types of cookies:

  • Strictly necessary cookies – these are required for the operation of our website, for example to enable basic functions such as page navigation and access to secure areas. You cannot disable these through our cookie tools.
  • Analytics cookies (Google Analytics) – we use Google Analytics to collect information about how visitors use our website, such as which pages are visited and how long people stay on the site. This helps us improve the performance and content of the website.

We do not use remarketing or advertising cookies on this website.

Where required, we will ask for your consent before setting analytics cookies. You can withdraw your consent at any time by adjusting your browser settings or cookie preferences. Most browsers allow you to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some parts of our website may not function properly.

For more detailed information about Google Analytics, including how you can opt out, you can visit the Google Analytics opt-out page or your browser’s privacy settings.

Security and data retention

We employ appropriate technical and organisational measures to protect your personal data against unauthorised access, unlawful processing, accidental loss, destruction and damage.

We retain your personal data only for as long as necessary for the purposes set out in this notice, or to comply with legal, accounting or reporting requirements. Different categories of data may be kept for different periods. When deciding how long to keep data, we consider the nature of the information, the risks, and the purposes for which it is processed.

Your rights

Under data protection law, you have rights in relation to your personal data, including the right to:

  • Be informed about how we use your data
  • Access the personal data we hold about you
  • Have inaccurate or incomplete data corrected
  • Request the deletion of your data in certain circumstances
  • Restrict or object to our processing of your data, in certain circumstances
  • Receive your data in a structured, commonly used and machine-readable format and have it transferred to another organisation where technically feasible (data portability), in certain circumstances
  • Withdraw consent where we rely on consent for processing

You can exercise these rights by contacting us at info@periscopemapping.com. We may need to ask you for additional information to confirm your identity before we respond to your request.

Complaints

You have the right to complain to us if you are concerned about the way we handle your personal data. You can submit a complaint by emailing info@periscopemapping.com. We will:

  • acknowledge your complaint within 30 days of receiving it
  • investigate and respond without undue delay, keeping you informed where appropriate
  • explain the outcome of your complaint and any actions we have taken

If you remain unhappy with our response, you can make a complaint to the Information Commissioner’s Office (ICO). Further information is available at www.ico.org.uk.

Changes to this privacy notice

We may update this privacy notice from time to time. Any changes will be posted on this page and, where appropriate, notified to you by email or via our services. Please check this page periodically to ensure that you are aware of any changes.

Contact

All comments, queries and requests relating to our use of your personal data are welcome and should be addressed to info@periscopemapping.com.

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