About Us
Where You Grow Matters
Location Intelligence and territory strategy for multi-site brands and franchisors
Supporting the Decisions Behind Stronger Networks
At Newgrove, we help organisations with physical locations make better decisions about where to grow, how to perform and which opportunities to prioritise.
Since 1992, we’ve worked with businesses, governments and NGOs to turn complex location data into practical decision support. Our role is not simply to provide maps, data layers or software, but to help clients make decisions with greater clarity, consistency and commercial confidence.
Our team combines expertise in geospatial data, software development, AI and applied analytics with a practical understanding of how location decisions impact commercial performance.
We work closely with clients to understand the question behind the analysis—not just the data—bringing together technical capability with a collaborative, outcome-focused approach.
Built Around the Decisions that Shape Your Network
Every location decision carries commercial risk. Where to open next, how to compare sites effectively, how to serve customer demand, how to reduce territory overlap and where to focus investment all depend on having the right evidence in front of you.
Periscope® helps bring that evidence together, so teams can move from opinion and instinct to clearer, more consistent location-led decisions.
How We Work
Five principles shape our approach:
Commercial Relevance
Understanding how these factors interact allows you to plan smarter, avoid costly overlaps, and target locations with the strongest potential.
Clarity
Complex data should become easier to understand, not harder
Scalability
The same approach must work across dozens, hundreds or thousands of locations
Flexibility
Tools and analysis should adapt as networks and priorities evolve
Usability
Understanding how these factors interact allows you to plan smarter, avoid costly overlaps, and target locations with the strongest potential.
From Local Insight to Global Network Strategy
From site selection and territory design to performance benchmarking and long-term planning, we support location strategy across a wide range of markets.
Periscope® is built in partnership with Google Maps
and used by organisations across Europe, North America and Asia—combining global scale with local market insight to support better decisions on the ground.