Location Intelligence
Turning Spatial Data
into Strategic Growth
Invest in the right locations using
evidence to back every decision.
What is Location Intelligence?
Location Intelligence combines your customer and performance data with location insight including catchments, demographics, footfall, competitor presence and behavioural patterns.
It gives you an evidence-based view of demand and risk, helping you prioritise the best sites, avoid costly mistakes, and build stronger business cases for growth.
How Location Intelligence
Strengthens Your Growth
Strategy
Many teams still rely on instinct, legacy assumptions or isolated sales data to guide location choices. But as customer behaviour, local dynamics and market saturation shift faster than ever, instinct is no longer enough to build a credible business case or secure stakeholder confidence in growth decisions.
Location Intelligence connects the dots between your performance and what’s happening on the ground, revealing why some locations thrive, and others fall short.
With Periscope®, you don’t just map your footprint, you understand,
optimise and scale it.
Where are our customers coming from?
You can visualise exactly where your customers live and work, and how far they’re willing to travel.
Why do some sites perform better than others?
Some customer and location traits drive higher revenue, footfall or loyalty. Periscope® shows you where you’re missing an opportunity.
Where should we open next?
Focus on the most promising areas based on demand, demographics and gaps in the market.
Will the next site perform?
You can forecast site performance with confidence using comparable data and benchmarks.
How do footfall, demographics, traffic, and competition affect results?
Understanding how these factors interact allows you to plan smarter, avoid costly overlaps, and target locations with the strongest potential.
How Periscope® Powers Your Location Intelligence
Periscope® brings location, customer, sales, footfall and competitor data together
in one clear view, so you can understand performance, spot demand and make growth decisions with more confidence.
From new site planning to relocation, performance reviews and expansion strategy, it helps teams use real-world evidence instead of assumptions, without needing specialist GIS expertise.
Analyse
Understand What Drives Performance
Periscope® builds on your existing data to reveal the drivers behind site success, customer behaviour and market dynamics.
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Catchment Profiling
See how far customers travel, what segments you attract and where your you have overlaps or white spaces.
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Match & Find Analysis
Identify lookalike locations based on your best performers.
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White Space Analysis
Identify untapped postcode areas with higher potential.
Predict
Forecast Success with Confidence
Anticipate shifts, predict outcomes, and steer growth decisions with greater precision avoiding costly missteps.
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Profitability Forecasting
Predict future performance using historical sales, footfall, affluence and competition levels.
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Sales Estimator
Combine market and site data to set realistic sales forecasts.
Execute
Make Your Next Location Decision a Competitive Advantage
Once you know what’s driving success, Periscope® helps you scale it. Identify and prioritise locations and postcodes that match your best performers, so you can target high-potential audiences with greater accuracy.
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Footfall Patterns
Measure true demand with weekday vs weekend, seasonal and time-of-day data within a 25m radius.
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Competitor Saturation
Avoid overserved areas and pinpoint zones where you can dominate.
See the Datasets that Power Periscope® — from Footfall and Demographics to Competitor and Location Data.
Case Study
Location Intelligence In Action
Prioritising High Potential Locations for UK Expansion
See how Location Intelligence supports smarter site selection and expansion decisions. By combining catchment analysis, footfall data and demographic insight, businesses can identify where demand exists and prioritise locations with the strongest potential.