Overview
Demographic datasets help you understand the people who live, work and spend in each area. By combining population estimates, income, expenditure, deprivation, workplace classifications and audience profiling data, Periscope® gives teams a richer view of local market potential and how well a range of locations align with target customers. This data helps organisations compare catchments more confidently and identify areas where demand, affluence, lifestyle and population characteristics are likely to support growth.
Applications
Profile local populations in detail
analyse income, expenditure, affluence, deprivation and neighbourhood type across areas.
Compare demographic fit across locations
Use consistent area-level data to assess how demographic characteristics vary between areas.
Layer population context into analysis
Bring demographic structure into planning, targeting and market review.
Applications PLUS
Analyse household spending patterns by area
Compare expenditure levels across different locations.
Map variations in local spending potential
Use household spend data to identify differences in spending patterns between areas.
Bring expenditure data into area profiling
Layer spending patterns into broader market and catchment analysis.
Datasets
- Household Expenditure (UK)
- Total Expenditure (UK)
- Household Income (ENG-WLS)
- Radar 2021 Categories and Groups (ENG-WLS)
- Population Est. 2024 (ENG-WLS)
- Population Est. 2022 (SCT)
- Population Est. 2022 (NIR)
- Population Weighted 2021 (ENG-WLS)
- Population Weighted 2022 (SCT)
- Population Weighted 2021 (NIR)
- Workplace Classification (UK)
Demographics PLUS
- Radar 2026 Categories, Groups and Types (GB)
- Miscellaneous Goods and Services – All Households
- Expenditure (Weekly Average)
- Miscellaneous Goods and Services – Per Household
- Expenditure (Weekly Average)
- Deprivation 2025 (ENG)
- Deprivation 2020 (SCT)
- Deprivation 2025 (WLS)
- Deprivation 2017 (NIR)