Blogs - Periscope®

Location Intelligence

Understand where demand exists, why locations perform differently and where to focus your next move with confidence.

Customer Intelligence

Identify your best customers, understand where similar audiences exist and target growth with greater precision.

Territory Planning Intelligence

Design, test and refine territories that improve coverage, reduce overlap and support fairer growth across your network.

What Is Customer Profiling? 6 Factors for Accurate Targeting

How Burger King stole McDonald’s customers with geofencing marketing

How Greggs Supercharged Its Location Strategy

Location Planning: 5 Essential Data Sets for Success

Select a Periscope Package

Periscope^® Packages

Our packages are designed to support different levels of location planning, customer insight and territory analysis, so you can choose the right tools and data for your decisions.

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Discover how Location Insight could change your business

Admin Boundaries

Structure your analysis around recognised geographic boundaries.

Admin Boundaries

Business

Understand the commercial landscape around every location.

Crime

Add local risk context to your location analysis.

Demographics

Profile local population behaviour with greater depth and confidence.

Disability

Understand accessibility, support needs and local population context.

Education

Map education provision and student population by area.

Footfall

Gain a clear picture of how and when people move through specific locations.

Health and Fitness

Understand the distribution of health, leisure and fitness provision across local markets.

Health and Fitness

Housing

Use housing market data to strengthen local area profiling.

International Plus

Extend Location Intelligence into international market analysis.

International Plus

Points of Interest

Bring surrounding amenities and local features into every location review.

Points of Interest

Political Boundaries

Align analysis with recognised political and stakeholder geographies.

Political Boundaries

Postal

Use postcode geographies to organise, filter and compare locations.

Public Health

Map healthcare and care provision by area.

Residential Census UK

Build a clear picture of local residents and household characteristics.

Residential Census UK

Retail

Understand the retail mix surrounding each location.

Transport

Assess the location access, connectivity and transport infrastructure in one view.

Workplace Census UK

Understand the working and daytime population context of an area.

Workplace Census UK

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Discover how Location Insight could change your business

How to Use Customer Intelligence in Your Local Marketing Strategy

How to Use Customer Intelligence in Your Local Marketing Strategy

What Transaction Data Can Tell You About Your Customers

Footfall Analytics: What Is It and How Can It Help Your Business?

Closing Locations: Is Profitability the Only Measure That Matters?

Location Intelligence Across Markets, Networks and Territories

We support organisations across markets, helping teams make clearer decisions about where to grow, optimise and invest.

Trusted by Organisations Making Location-led Decisions

See how clients use Periscope® to support site selection, customer insight, territory planning and network growth.

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Discover how Location Insight could change your business

Contact Us

Discover how Location Insight could change your business

Contact Us

Discover how Location Insight could change your business