Social media can provide businesses with an interesting window into what people think about brands, places, products and services. Add location into the mix and those conversations can provide useful context when you’re trying to understand a particular market or assess a potential new business location.
Understanding the potential customer base is an important part of evaluating any retail location, and betting shops are no exception. But identifying a promising area involves more than looking for a particular age group or assuming that one demographic characteristic defines the likely customer.
At its simplest, Customer Intelligence is about using data to understand your customers better. Who are they? Where are they? What characteristics do they share? And what can you learn from your existing customers to help you find more of the right ones?
Choosing the right location for a betting shop involves balancing a wide range of factors.
Geofencing is a key capability of location-based intelligence enabling you to optimise profitability and enhance data-gathering processes.
Accurate, detailed customer profiling is key to creating a marketing strategy that works.
Understanding where your customers are, what they have in common and where you can find more people like them is vital.