A location can look busy without necessarily being right for your business. Thousands of people may pass through an area every day, but when are they there?
Location Intelligence
When a location is underperforming, closing it can appear to be a straightforward financial decision. Sales are falling, costs are rising or the site no longer delivers the return expected of it. Look at the numbers, identify the weakest performers and remove them from the estate.
Choosing a new location rarely comes down to finding one perfect piece of data. A busy area isn’t necessarily right for your business. A large population doesn’t guarantee sufficient demand. And the absence of competitors could represent an opportunity, or be a sign that the market simply isn’t there.
Choosing a distribution centre location is a decision that can affect transport costs, delivery times, access to customers and the efficiency of the wider network for years to come.
Location can influence where a campaign runs, which audiences it reaches, the message people see and how results are measured. Used well, it connects marketing activity with what is happening in the real world: where customers are, where they go and which locations matter to the business.
Click-through rates, conversions, cost per lead and return on investment can all tell you whether activity is delivering results. But when a business operates across different locations, the overall figures can hide an important part of the story.
Whether it’s sitting in a beer garden in the sun, enjoying a family Sunday lunch or meeting up with friends at your local, pubs are a British institution.
Choosing where to open a new retail location is one of the biggest decisions a growing brand can make. A promising site can put you closer to the right customers and strengthen an existing network, while the wrong one can leave you committed to a location that never quite delivers what was expected. Experience and … Read more
Digital banking may have reduced the number of everyday transactions taking place in branches, yet banks still need to understand where their customers are, how accessible their physical services are and where there may be gaps in provision.
Have you ever wondered why more people gather in one area than another, or how foot traffic fluctuates on weekdays versus weekends, or across different months? Traditional data sources might only tell part of the story.