Opening a new location is a significant investment. Before you start viewing properties or narrowing down a shortlist, it pays to understand what a good location actually looks like for your business.
Location Intelligence
Finding competitors close to a potential new location can initially look like a reason to reconsider it. If another business is already serving the same market, surely it makes more sense to look elsewhere?
Location has always been important in hospitality, but choosing the right hotel site involves much more than finding somewhere close to popular attractions or transport links.
Choosing a new business location is rarely as simple as finding an available site in the right town.
Choosing the right location for a betting shop involves balancing a wide range of factors.
Geofencing is a key capability of location-based intelligence enabling you to optimise profitability and enhance data-gathering processes.
Accurate location planning demands insight into your industry.
Location intelligence helps marketers make better decisions about where to focus their activity, and how to make the most of their budget.
Bakery chain Greggs has more than twice as many UK locations as Starbucks, and this is no accident.
If there’s one brand that epitomises the benefits of incorporating location intelligence and geofencing within a marketing campaign, it’s Burger King.